West Group is a renowned Serbian holding company with decades of experience and a stable business foundation, bringing together leading companies and brands across key industrial sectors — from the automotive industry and construction machinery and equipment, to financial services and vehicle and equipment leasing.
Our mission is clearly defined: to be a reliable partner in the development of our clients’ businesses by delivering innovative and efficient solutions tailored to the needs of today’s market.
Since its inception, West Group has evolved into an organization that actively contributes to the advancement of industry standards and business practices across the region. As a group of companies, we build long-term partnerships through quality, expertise, and dedication – core values embedded in every aspect of our operations. By applying modern technologies and continuously improving our services, we remain one step ahead in a dynamic business environment, while providing solutions that support our clients’ growth and competitiveness.
Our team consists of motivated professionals with extensive knowledge and experience across diverse business areas, working together to create value and continuously enhance the products and services we offer. Today, West Group serves as a platform for advanced, integrated solutions in the automotive sector, vehicle sales and servicing, distribution of construction and municipal machinery, as well as the provision of flexible financial services.
The structure of our Group includes the following key brands:
- Automotive – sales and servicing of commercial and light vehicles through West Truck and West Beocar;
- Construction Machinery and Municipal Equipment – Green Force;
- Financial Services – fast and flexible financial solutions through West Factor;
- Leasing and Operational Rental – vehicles and equipment through West Rental.
West Group is a partner that enables stability, efficiency, and a competitive advantage for its clients, guided by the belief that strong results begin with reliable partnerships.